Staff Picks

LOOK AT ME Charcoal Face Mask is a purifying sheet mask for oily or congested skin, helping to absorb excess sebum and leave skin feeling clean and fresh.

• Charcoal — helps absorb excess oil and impurities
• Tencel sheet — a soft, eco-friendly fibre sheet that sits comfortably on the skin and holds the essence well
• One sheet per pack, 25ml — made in Korea

Masque en tissu Tencel coréen purifiant au charbon. Fabriqué en Corée, 25 ml.

LOOK AT ME Bubble Bubble Face Mask is a black charcoal sheet mask that foams up once it's on your face. The carbonated bubbles work into pores to lift out impurities and excess oil that regular cleansing misses — and it's genuinely fun to use.

• Purified charcoal sheet — helps draw out impurities and refine skin texture
• Oxygen bubbling action — CO2-infused formula foams on contact for a deep pore cleanse
• Rinse-off mask — unlike a regular sheet mask, you rinse it off after use
• One sheet per pack, 25ml — made in Korea

Masque moussant coréen au charbon, nettoyage en profondeur des pores. À rincer. 25 ml.

ONGREDIENTS Skin Barrier Glow Mist is a hydrating mist from ONGREDIENTS' barrier care line — a quick refresh for skin that gets tight through the day, over makeup or bare.

• Barrier-focused formula — from the same line as the brand's Calming Lotion, built for sensitive skin
• Instant hydration — a fine mist that settles without disturbing makeup
• Glow finish — refreshes dull, tired-looking skin through the day
• Two editions — the standard 50ml, and a limited-edition Heart packaging

Both editions contain the same formula. 50ml.

Brume hydratante coréenne pour barrière cutanée. Effet éclat immédiat, pour peaux sensibles. 50 ml.

ONGREDIENTS Skin Barrier Calming Lotion EX is the renewed version of the brand's barrier lotion, built for skin that reacts to everything — sensitive, redness-prone, acne-prone. It's lightweight and breathable rather than occlusive, so it calms without sitting heavily on the skin.

• Oliosome TECA — centella asiatica encapsulated in oliosomes, which delivers the soothing actives efficiently and settles redness quickly
• 12-Peptide Complex — supports the barrier and the look of firmness and elasticity
• 4 types of Hyaluronic Acid — multi-layered hydration held in for up to 24 hours, with no greasy residue
• Ceramide NP — reinforces the skin's own protective barrier and prevents moisture loss
• AIR-GLOW formula — a naturally luminous finish, and makeup sits well on top

Dermatologist-tested and hypoallergenic. Free from artificial colourant, fragrance, alcohol and parabens. Use as the last step of your routine. 50ml.

Lotion apaisante coréenne pour barrière cutanée, au centella et céramides. Pour peaux sensibles et réactives. 50 ml.

UT Fragrance Diffuser is a compact reed diffuser for small spaces, available in three scents. Set it down and it works quietly on its own — no flame, no electricity, no upkeep.

Choose your scent:

• Romantic Paris — soft and floral
• Yulong Tea — clean and green, like fresh tea leaves
• Timber Gleam — warm and woody

• Passive diffusion — the reeds draw the oil up and release it steadily into the room
• Flame-free — safe to leave out, no candle to watch
• Small footprint — sized for a shelf, desk or nightstand

Keep away from direct sunlight and heat. Do not ingest. Keep out of reach of children and pets.

Diffuseur de parfum d'ambiance à bâtonnets, sans flamme. Trois senteurs au choix.

UT Fragrance Diffuser is a compact reed diffuser for small spaces — a desk, a bedside table, a bathroom shelf, an entryway. Set it down and it works quietly on its own, no flame, no electricity, no upkeep.

• Four styles to choose from — Pink, Blue, Cherry and Green
• Passive diffusion — the reeds draw the oil up and release it steadily into the room
• Flame-free — safe to leave out around the house, no candle to watch
• Small footprint — sized for a shelf or nightstand rather than a whole room

Keep away from direct sunlight and heat. Do not ingest. Keep out of reach of children and pets.

Diffuseur de parfum d'ambiance à bâtonnets, sans flamme. Quatre styles au choix.

HETRAS Multi Fragrance Life Spray is a Korean fabric and room mist built by a professional perfumer — the kind of scent you'd expect from a fine fragrance rather than a supermarket air freshener. Mist it onto clothes, curtains and bedding, or into the air, and the room shifts.

Choose your scent:

• Flower Shop — like walking into a busy florist: green stems, cut blooms and fresh water. Bright and lively rather than sweet.
  Top: lemon, cedar leaf, leafy green · Mid: rose, freesia, carnation · Base: musk, jasmine
• Hotel Wood — the lobby of a five-star hotel: warm, woody and quietly expensive. Deeper and more grown-up than the usual fabric freshener.
  Top: green · Mid: muguet, jasmine, herbal · Base: woody, musk, amber

• Multi-purpose — use on clothes, curtains, bedding and upholstery, or mist into the air as a room spray
• Plant-based, low-alcohol formula — mild vegetable ethanol, so there's less of the harsh alcohol note most fabric sprays have
• Deodorizing and antibacterial — the brand reports 99.9% deodorizing power and 99.9% antibacterial activity
• Practical extras — helps reduce static cling and dust adherence
• Free of 10 commonly avoided ingredients — no CMIT/MIT; skin hypoallergenic test completed

Two 300ml bottles per set, same scent. Fragrance typically lasts 4 to 6 hours. Right after spraying the alcohol note can be strong — wait 2 to 3 minutes for the true fragrance to settle. Made for fabrics and spaces; spray onto textiles or into the air rather than directly onto skin.

Brume parfumée coréenne multi-usage pour textiles et pièces. Deux senteurs au choix : florale fraîche ou boisée et ambrée. Lot de 2 × 300 ml.

KAI Comb Attached Eyebrow Scissor solves the awkward part of brow trimming: holding a comb in one hand and scissors in the other while looking in a mirror. The comb clips onto the scissors, so you can comb and cut in a single motion with one hand.

KAI has been forging blades in Seki, Japan since 1908 — a city with more than 800 years of blacksmithing history. The same precision that goes into their kitchen and medical blades goes into their beauty tools.

• Detachable comb — slides on for even length trimming, slides off when you want to shape or cut individual hairs
• Angled comb teeth — follow the natural growth direction of brow hair
• 3D-shaped handle — keeps your hand out of the way so you can see the mirror
• Stainless steel blades — sharp enough for fine hairs, also works on beard and moustache detailing
• Compact with a safety cap — fits in a makeup bag

Made in Japan. Designed for right-hand use.

Ciseaux à sourcils japonais KAI avec peigne amovible. Acier inoxydable, prise en main 3D. Pour droitiers.

KAI Standard Nail Clipper — Winnie is a soft yellow clipper carrying a Winnie the Pooh design, from KAI's Disney collaboration line.

KAI has been forging blades in Seki, Japan since 1908 — a city with more than 800 years of blacksmithing history. The same precision that goes into their kitchen and medical blades goes into their beauty tools.

• Sharp stainless steel blades — cuts cleanly without crushing or splitting the nail
• Stopper case included — keeps clippings from scattering
• Winnie the Pooh design — pale yellow body with a printed motif
• Size M — the standard size for fingernails

Officially licensed Disney design.

Coupe-ongles japonais KAI, motif Winnie l'ourson. Lame en acier inoxydable, étui collecteur intégré.

KAI Standard Nail Clipper — Hello Kitty Japanese Style pairs a genuinely good clipper with a red wagara pattern of temari balls and plum blossoms, finished with a Hello Kitty charm on the chain.

KAI has been forging blades in Seki, Japan since 1908 — a city with more than 800 years of blacksmithing history. The same precision that goes into their kitchen and medical blades goes into their beauty tools.

• Sharp stainless steel blades — a clean cut instead of the crushing and splitting you get from a cheap clipper
• Built-in stopper case — catches the clippings instead of sending them across the room
• Japanese pattern design — traditional temari and plum blossom motifs in red and gold
• Hello Kitty charm — attached to the chain
• Made in Japan

Size M, the standard size for adult fingernails. Officially licensed Sanrio design.

Coupe-ongles japonais KAI, motif traditionnel avec breloque Hello Kitty. Lame en acier inoxydable, étui collecteur intégré. Fabriqué au Japon.

DARKNESS Nail Nipper is a precision nipper for the work a regular clipper can't do — trimming cuticles, tidying hangnails and shaping the corners of thick or ingrown nails.

• Fine pointed blades — reach into the corners and along the nail wall where clippers are too blunt
• Spring-loaded handle — opens on its own between cuts, so you can work steadily with one hand
• For cuticle and detail work — hangnails, dead skin around the nail, thick or hard toenails
• Model DMK-4030

Keep the blades clean and dry between uses. Sharp tool — keep out of reach of children.

Pince à ongles de précision coréenne, pour cuticules et petites peaux. Ressort intégré.

TIRTIR Masque Fit All-Cover Cushion is the high-coverage cushion that made the brand a viral name. It sets to a smooth, velvety semi-matte finish and holds through the day without fading, cracking, caking or transferring onto a mask or collar.

• Full, buildable coverage — blurs pores and blemishes in one layer, build up where you need more
• Semi-matte finish — controls shine without looking flat or powdery
• Red Algae Extract (Kappaphycus Alvarezii) — forms a protective shield against pollution while keeping skin soft
• Botanical and skin-comfort ingredients — sea daffodil, rose and water lily extracts plus vitamin E
• Egg-shaped puff included — the angled shape reaches around the nose and eye area for precise application

Suitable for all skin types, particularly oily and combination skin. 18g.

Fond de teint cushion coréen haute couvrance, fini semi-mat longue tenue. Pour peaux mixtes à grasses. 18 g.

FRUDIA Coconut Jelly Lip Balm is a rich, jelly-textured balm built around coconut, one of the most nourishing fruit oils for lips that crack in cold, dry weather. It melts on contact and leaves a soft, cushioned layer rather than a waxy film.

• Coconut — deeply nourishing, forms a natural protective cover over rough lips
• Jelly texture — glides on smoothly and stays comfortable, never sticky or heavy
• For harsh weather — made for lips that get chapped in wind, cold or dry indoor heating
• Wear anytime — alone through the day, or as an overnight lip mask

From FRUDIA, the Korean brand whose name combines "fruit" with the Greek "dia" — every formula is built on fruit extracts.

Baume à lèvres coréen à la noix de coco, texture gelée. Nourrissant pour lèvres sèches et gercées.

FRUDIA Grape Honey Chu Lip Essence does three jobs in one tube: tint, plumping and balm. Its natural pink shade shifts with the temperature and moisture of your lips, so the colour looks like your own lips on a good day rather than a layer of makeup.

• Grape Fruit Extract — rich in polyphenols, brings smoothness and vitality to dull, lined lips
• Honey, Propolis & Royal Jelly — form a protective cover that keeps lips moisturised
• Menthol & Vanillyl Butyl Ether — a cooling tingle with a subtle plumping effect
• Citrus oil blend & Vitamin E — lemon, lime, bergamot, mandarin and spearmint for scent and antioxidant care

Goes on glossy and smooth over rough or chapped lips. Wear alone or layer over lip colour. Contains bee-derived ingredients (honey, propolis, royal jelly) and citrus essential oils. 10g.

Baume à lèvres coréen teinté au raisin et au miel. Effet repulpant et brillant, teinte rose naturelle. 10 g.

S.NATURE Super Aquagel Oasis Ampule Mask is a vegan-certified aqua-gel sheet that clings closely to the face instead of sliding around. It's built for skin that's dry, tired or stressed, and delivers a concentrated ampoule dose in 15 minutes.

• 8 types of Hyaluronic Acid — reach every layer of the skin, pulling in water for a plump, resilient finish
• Hydrolyzed Collagen & 5 Peptides — including Copper Tripeptide-1 and Palmitoyl Pentapeptide-4, supporting elasticity and softening the look of fine lines
• Peony Root Extract (Paeonia Suffruticosa) — brightens tone and helps reduce the look of hyperpigmentation
• Allantoin, Betaine & Arginine — calm irritation and protect sensitive skin from daily stressors
• Vegan aqua-gel sheet — high adhesion, no fragrance, no surfactants

Available as a single sheet or a box of 5. 30ml per sheet.

Masque en gel coréen hydratant intense, au collagène et 8 types d'acide hyaluronique. Végan, sans parfum. 30 ml par masque.

Dr.Reju-All Advanced PDRN Rejuvenating Cream is the cream Korean tourists queue up at pharmacies for. Rejuall stands for "rejuvenate from all damage" — a doctor-and-pharmacist formulated brand sold through K-beauty clinics and pharmacies in Korea, now available here.

• PDRN 1,200ppm (Salmon DNA) — 99% purity, at the concentration clinically supported for skin texture, elasticity and recovery. Not a plant-derived substitute
• Niacinamide (about 2%) — brightens dull skin and evens out the look of dark spots
• Low-molecular-weight Collagen (20,000ppm, 300 Dalton) — small enough to sink in, supports firmness and elasticity
• Panthenol (about 1%) — soothes and reinforces the moisture barrier
• Gel-cream texture — absorbs with a cooling touch, no heaviness, sits cleanly under makeup

Dermatologically tested and free from parabens, sulfates, phthalates and 80+ other substances on global exclusion lists. Best used as a night repair step, or under makeup in the morning. Contains salmon-derived ingredients. 20g.

Crème coréenne régénérante au PDRN (ADN de saumon) 1 200 ppm, avec niacinamide et collagène. Texture gel légère. 20 g.

S.NATURE Aqua Squalane Serum is the serum counterpart to the brand's well-known silver-tube cream. It does three things at once — hydrates, calms and refines pores — in a clear, teardrop-like texture that sinks in fast and never turns sticky.

• 8 types of Hyaluronic Acid — different molecular sizes working at different depths for hydration that holds all day
• Squalane & Betaine — lock moisture in and prevent dehydration without any greasy residue
• Witch Hazel Extract — helps tighten the look of enlarged pores and regulate excess sebum
• MAXCALMING Complex — seaweed-derived, paired with Allantoin and Panthenol (Vitamin B5) to soothe skin that stings easily

No harsh surfactants or artificial fragrance. Hypoallergenic and suitable for all skin types, including sensitive and combination skin. Use after toner, before cream. 50ml.

Sérum coréen hydratant au squalane et 8 types d'acide hyaluronique. Resserre les pores, apaise les peaux sensibles. 50 ml.

OOTD Wrinkle Lift Retinol Serum is an intensive anti-wrinkle serum built around retinol and vitamin tree water. It absorbs fast without a sticky residue, working on the look of fine lines, age spots and uneven tone while keeping the formula gentle enough for daily use.

• Retinol (Retinyl Palmitate) — a vitamin A derivative that supports skin renewal and softens the look of fine lines, wrinkles and enlarged pores
• Vitamin Tree Water (Hippophae Rhamnoides) — rich in vitamin C, soothes and moisturises dry, irritated skin while brightening tone
• Beta-Glucan — soothes and hydrates, particularly good for sensitive or stressed skin
• Sodium Hyaluronate & Tocopherol — hydration and antioxidant support

Vegan, paraben-free and fragrance-free, suitable for all skin types including sensitive skin. Contains peanut oil. As with any retinol product, use sunscreen daily. 50ml.

Sérum coréen au rétinol, anti-rides et anti-taches. Végan, sans parfum. 50 ml.

DR.ALTHEA Aqua Marine Deep Serum is built for skin that feels tight and looks flat even when it isn't visibly flaky — dehydration under the surface rather than dryness on top. Instead of purified water, the formula is based on 70% bamboo water, and it absorbs fast with a fresh, dewy finish rather than a greasy one.

• 70% Bambusa Vulgaris (Bamboo) Water — the hydrating base of the whole formula, in place of plain water
• Patented 3D Hyaluronic Acid — three molecular forms working at different depths, plumping the look of dehydration lines
• Niacinamide & Panthenol — even out tone and keep skin feeling comfortable
• Guaiazulene — a chamomile-derived calming ingredient, and the source of the serum's natural blue colour (no artificial dye)
• Marine extracts & Centella Asiatica — green caviar, kelp and centella to soothe and support the barrier
• Vegan PDRN (Sodium DNA) — plant-derived, supports a healthier-looking glow over time

Vegan and sensitive-skin tested through a clinical trial by the Korea Institute of Dermatological Sciences. Layers cleanly under cream and SPF. 30ml.

Sérum hydratant coréen à 70% d'eau de bambou et acide hyaluronique 3D. Végan, texture légère. 30 ml.

BEAUTY OF JOSEON Pore Firming Serum approaches pore care from a different angle. Instead of stripping and drying, it works on the skin around the pore — when that area loses firmness, pores start to look larger. This silky, fast-absorbing serum targets that slackness directly.

• Red Bean PDRN — BOJ's exclusive vegan PDRN, made from purified red bean DNA fragments, supports skin renewal and a smoother look around pores
• Low-molecular-weight Peptide — supports collagen for visibly plumper, firmer skin
• Niacinamide — evens tone and refines the look of enlarged pores
• Squalane & Centella Asiatica — keep the barrier comfortable, so pore care doesn't mean irritation

Noncomedogenic and barrier-friendly, suitable for all skin types including sensitive and acne-prone. The watery texture absorbs in seconds and layers cleanly under moisturiser, SPF or base makeup. 30ml.

Sérum coréen resserrant les pores, au PDRN de haricot rouge et peptides. Pour peaux mixtes à grasses. 30 ml.