Nouveautés

OOTD Intensive Eye Serum A.M is a morning eye treatment for the three things that show up first around the eyes: fine lines, dark circles and puffiness. The lightweight formula absorbs into the delicate eye area without residue, so it sits cleanly under concealer.

• Caffeine — the reason this one is an A.M. product; helps de-puff and refresh tired-looking eyes
• Vitamin C (Ascorbic Acid) — brightens the look of dark circles and supports firmness
• Hyaluronic Acid — hydrates and plumps to soften the look of fine lines
• Allantoin — soothes the thin, reactive skin around the eyes

Vegan formula using EVE Vegan certified ingredients, free from animal testing. Pairs with the Overnight Eye Cream P.M for a full day-and-night eye routine. 30g.

Sérum contour des yeux coréen à la caféine et vitamine C. Anti-cernes et anti-poches, formule végane. 30 g.

OOTD Wrinkle Lift Retinol Serum is an intensive anti-wrinkle serum built around retinol and vitamin tree water. It absorbs fast without a sticky residue, working on the look of fine lines, age spots and uneven tone while keeping the formula gentle enough for daily use.

• Retinol (Retinyl Palmitate) — a vitamin A derivative that supports skin renewal and softens the look of fine lines, wrinkles and enlarged pores
• Vitamin Tree Water (Hippophae Rhamnoides) — rich in vitamin C, soothes and moisturises dry, irritated skin while brightening tone
• Beta-Glucan — soothes and hydrates, particularly good for sensitive or stressed skin
• Sodium Hyaluronate & Tocopherol — hydration and antioxidant support

Vegan, paraben-free and fragrance-free, suitable for all skin types including sensitive skin. Contains peanut oil. As with any retinol product, use sunscreen daily. 50ml.

Sérum coréen au rétinol, anti-rides et anti-taches. Végan, sans parfum. 50 ml.

OOTD Green Plum Low pH Cleansing Gel is a transparent, clear gel made for skin that reacts badly to most cleansers — acne-prone, sensitive, redness-prone. The low pH works with your skin's natural balance instead of stripping it, so you rinse off clean without the tight, squeaky feeling.

• Green Plum Extract (Prunus Mume) — antioxidant protection that removes impurities while soothing and evening out tone
• PHA (Gluconolactone) — gentle exfoliation that draws in moisture rather than drying skin out
• Sodium Hyaluronate — hydrates the deeper layers and improves skin texture
• Witch Hazel & Panthenol — calm and comfort reactive skin
• Low pH formula — preserves moisture and supports the skin barrier

Fragrance-free, dermatologist tested, vegan and sulfate-free. 200ml.

Gel nettoyant coréen à pH bas, à la prune verte et au PHA. Sans parfum, pour peaux sensibles et à tendance acnéique. 200 ml.

OOTD Dark Spot Vitamin C Cleansing Gel does two jobs in one step: it lifts away the day's impurities while working on uneven tone and the look of dark spots. The light gel lathers into a rich foam and rinses clean, leaving skin refreshed rather than stripped.

• Pure Vitamin C & Vitamin E derivatives — brighten the complexion and help reduce melanin production
• Coco-Betaine & Citric Acid — gently remove impurities, smooth the skin's surface, and improve the look of acne and blemishes
• Panthenol & vitamin complex — biotin, folic acid and B vitamins support skin comfort through cleansing
• Light gel texture — deeply hydrating with a fresh, non-tight finish

Dermatologically tested and suitable for sensitive skin. 250ml.

Gel nettoyant coréen à la vitamine C, anti-taches et éclat du teint. Testé dermatologiquement, pour peaux sensibles. 250 ml.

DR.ALTHEA Aqua Marine Deep Serum is built for skin that feels tight and looks flat even when it isn't visibly flaky — dehydration under the surface rather than dryness on top. Instead of purified water, the formula is based on 70% bamboo water, and it absorbs fast with a fresh, dewy finish rather than a greasy one.

• 70% Bambusa Vulgaris (Bamboo) Water — the hydrating base of the whole formula, in place of plain water
• Patented 3D Hyaluronic Acid — three molecular forms working at different depths, plumping the look of dehydration lines
• Niacinamide & Panthenol — even out tone and keep skin feeling comfortable
• Guaiazulene — a chamomile-derived calming ingredient, and the source of the serum's natural blue colour (no artificial dye)
• Marine extracts & Centella Asiatica — green caviar, kelp and centella to soothe and support the barrier
• Vegan PDRN (Sodium DNA) — plant-derived, supports a healthier-looking glow over time

Vegan and sensitive-skin tested through a clinical trial by the Korea Institute of Dermatological Sciences. Layers cleanly under cream and SPF. 30ml.

Sérum hydratant coréen à 70% d'eau de bambou et acide hyaluronique 3D. Végan, texture légère. 30 ml.

BEAUTY OF JOSEON Pore Firming Serum approaches pore care from a different angle. Instead of stripping and drying, it works on the skin around the pore — when that area loses firmness, pores start to look larger. This silky, fast-absorbing serum targets that slackness directly.

• Red Bean PDRN — BOJ's exclusive vegan PDRN, made from purified red bean DNA fragments, supports skin renewal and a smoother look around pores
• Low-molecular-weight Peptide — supports collagen for visibly plumper, firmer skin
• Niacinamide — evens tone and refines the look of enlarged pores
• Squalane & Centella Asiatica — keep the barrier comfortable, so pore care doesn't mean irritation

Noncomedogenic and barrier-friendly, suitable for all skin types including sensitive and acne-prone. The watery texture absorbs in seconds and layers cleanly under moisturiser, SPF or base makeup. 30ml.

Sérum coréen resserrant les pores, au PDRN de haricot rouge et peptides. Pour peaux mixtes à grasses. 30 ml.

BANDAI Bikkura Tamago Kira Kira Compact Bath Ball hides a sparkly Disney Princess compact case inside. Drop it into a warm tub and it fizzes away with a sweet grape scent, revealing a small jewel-like compact you can keep and use afterwards.

• Kira Kira Compact — 8 designs to collect, each a small flower- or heart-shaped case featuring Disney Princess artwork
• A compact, not a figure — the surprise inside is a tiny openable case, usable for small treasures after the bath
• Blind packaging — randomly selected and sealed, so you can't choose which design you get
• Sweet grape scent — a carbonated bath bomb that fizzes as it dissolves

Ages 3 and up. This is a bath product, not food — do not eat. Adult supervision recommended; keep small parts away from children under 3.

Boule de bain japonaise Disney Princess avec petit poudrier surprise à l'intérieur. Parfum raisin. 3 ans et plus.

BANDAI Bikkura Tamago Bath Ball turns bath time into a small event. Drop the Poke Ball-shaped bomb into a warm tub and it fizzes away, turning the water yellow-green with a muscat grape scent, until a collectible Pokemon figure floats free.

• Pokemon Figure Collection ~Battle Style~ — 8 figures to collect: Pikachu, Charmander, Squirtle, Bulbasaur, Chikorita, Totodile, Tepig and Ditto
• Blind packaging — the figure is randomly selected and sealed, so you can't choose which one you get
• Muscat grape scent — tints the bathwater yellow-green as it dissolves
• One bath ball per pack — sized for a standard household tub

Ages 3 and up. This is a bath product, not food — do not eat. Adult supervision recommended; keep small parts away from children under 3.

Boule de bain japonaise Pokémon avec figurine surprise à l'intérieur. Parfum raisin muscat. 3 ans et plus.

BANDAI Bikkura Tamago Bath Ball turns bath time into a small event. Drop the Poke Ball-shaped bomb into a warm tub and it fizzes away, turning the water yellow with a soft chamomile scent, until a collectible Pokemon figure floats free.

• Eevee Friends Figure Collection ~Calling Time~ — 9 figures to collect: Eevee, Flareon, Vaporeon, Jolteon, Espeon, Umbreon, Leafeon, Glaceon and Sylveon
• Blind packaging — the figure is randomly selected and sealed, so you can't choose which one you get
• Chamomile scent — tints the bathwater yellow as it dissolves
• One bath ball per pack — sized for a standard household tub

Ages 3 and up. This is a bath product, not food — do not eat. Adult supervision recommended; keep small parts away from children under 3.

Boule de bain japonaise Pokémon avec figurine surprise à l'intérieur. Parfum camomille. 3 ans et plus.

fwee Glowy Smoothie Tinted Lip Balm is a skincare-makeup hybrid that hydrates like a treatment balm and wears like a sheer gloss. The buildable formula layers up for more colour and shine without ever turning sticky or greasy.

• Rose PDRN — fwee's signature blend, softens lips and boosts shine through the day
• Panthenol & Hyaluronic Acid — soothe and condition dry, parched lips
• Glowy finish — dewy, plumped-looking shine rather than a flat matte
• Multi-use — dab onto cheeks or the bridge of the nose and blend for a coordinated flush

Smoothie-inspired shades and scent. Gentle enough for sensitive, chapped or irritated lips. Wear alone, under lipstick, or layered on top. 9.5g.

Baume à lèvres teinté coréen, fini brillant, à l'acide hyaluronique et au PDRN de rose. 9,5 g.

ANUA Peach Niacin Spread Cleansing Foam is a brightening daily cleanser with a soft, juicy texture like peach spread. It lathers into a rich foam that lifts away makeup, sunscreen, excess sebum and dead skin cells, leaving skin visibly clearer after a single wash.

• Peach Fruit Water (15.7%) — the hydrating base of the formula
• Niacinamide & PEACHINIA+ — ANUA's proprietary complex for a brighter, more even-looking complexion
• Peach Seed Powder (0.5%) — fine physical exfoliation that grips into pores
• Capryloyl Salicylic Acid (LHA) & Apricot Extract — gentle chemical exfoliation for blackheads and rough texture
• Ceramide NP & Glyceryl Glucoside — keep the moisture barrier intact so skin doesn't feel tight

Slightly acidic pH, skin irritation test completed, suitable for all skin types. 150ml.

Mousse nettoyante coréenne à la pêche et à la niacinamide, exfoliation douce et effet éclat. 150 ml.

fwee Long-Lasting Dual Coloring Stick Lip+Liner is an all-in-one dual-ended stick that lines, fills and blends. Glide it on, and the high-adhesion formula sets for smudge-proof colour that holds its shape far longer than a standard lip liner.

• High-adhesion liner tip — sharp, precise lines that stay put through the day
• Blendable stick tip — softly fills and diffuses the edges for a natural gradient
• Lip-to-cheek multi-use — dab onto cheeks and blend for a coordinated look with one product
• Lightweight, non-sticky — comfortable buildable colour, no heavy or waxy feel

Available in six shades, from everyday nude to deep berry.

Crayon à lèvres coréen double embout, longue tenue, pour les lèvres et les joues. 6 teintes.

fwee 4D Voluming Plumper is a high-shine lip plumper that instantly smooths and visibly volumizes lips. The clear gel forms a glass-like film that fills in fine lip lines, so lips look fuller and glossier from every angle.

• Volufiline & Vanillyl Butyl Ether — work together for a visible plumping effect and a gentle warm tingle
• Menthyl Lactate — nature-derived cooling that lasts well beyond application
• Rosehip Oil — forms a protective barrier and keeps lips soft and hydrated
• Glass-bead glow finish — wear alone or layer over any lip colour as a topper

The tingling sensation is normal and typically starts within a minute, lasting up to an hour. Avoid on chapped or damaged lips. 4.8g.

Gloss volumateur coréen effet repulpant, avec huile de rose musquée et effet rafraîchissant. 4,8 g.

S.NATURE Aqua Squalane Moisturizing Cream is one of Korea's most talked-about moisturizers — known locally as "the silver tube" and a long-running bestseller in the Korean market. It delivers deep, lasting hydration in a dense-but-lightweight texture that absorbs without stickiness or grease.

• 150,000ppm Squalane — a plant-derived lipid that mimics skin's own sebum, locking in moisture and smoothing texture
• Multi-weight Hyaluronic Acid — several molecular sizes for hydration at different depths
• Aquaxyl — a patented glucose and xylitol complex that supports the moisture barrier
• Panthenol & Allantoin — calm and soothe sensitive or reactive skin
• Hydrolyzed Collagen — supports the look of plumpness and elasticity

Fragrance-free and formulated for low irritation, this Korean moisturizer suits dry, combination, oily and sensitive skin, and layers well under makeup. 60ml.

Crème hydratante coréenne au squalane et à l'acide hyaluronique, sans parfum, pour peaux sèches et sensibles. 60 ml.

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A single-use sheet mask from THE SAEM's Bio Solution line, formulated with hyaluronic acid to deeply hydrate and replenish dry, thirsty skin for a plump, dewy finish. The essence-soaked sheet clings comfortably to deliver concentrated care, leaving skin refreshed and healthy-looking.